Visual Designer
I focus on crafting digital products and visual experiences that are as beautiful as they are functional.
background
With 20 years in visual communication, I create cohesive brand and digital experiences—from strategy to microinteractions. My work has launched developments, expanded market share, and strengthened visual identities for national companies and a global church, delivering intuitive design solutions that connect with audiences.
web & App
I design websites and digital experiences that prioritize clarity and real-world use, spanning internal tools, consumer brands, and emerging food concepts.
graphic design
A showcase of ideas brought to life — from digital experiences to visual identities. Each project tells a story through color, form, and interaction.
experience
the social plus
visual designer
2020 - Present
I developed comprehensive design strategies for clients, directly contributing to the agency's growth that led to its acquisition by Kore.co. My work in digital and branding helped clients achieve an average 40% increase in website traffic and 25% growth in customer engagement during this period.
royal palm companies
sr. graphic designer
2019 - 2020
I produced branding for luxury projects, including the $500M Legacy Hotel & Residences and the PARAMOUNT Miami World Center. My design work was critical in securing a portion of the $340M construction loan for Legacy and contributed to the successful launch of these high-profile developments.
turning point brands
sr. graphic designer
2018 - 2019
I contributed to the packaging design for the company's new vapor products, including the NU-X and VaporShark lines. My work was part of the team that helped the company secure a stronger foothold in the growing market.
potential church
global art director
2016 - 2017
I provided strategic leadership for global communications and branding initiatives. My work supported the expansion of the church's global partnerships and led to significant growth in digital outreach and attendance, helping the organization reach an estimated 15,000 weekly attendees across its physical and online campuses.
calvary church
sr. graphic designer
2014 - 2016
I developed and executed the branding strategy for the church's new campus launches. My design work helped grow weekly attendance by over 30% and played a crucial role in building brand recognition for the organization's community events and local outreach programs.
lovelady signs
art director
1996 - 2014
I designed custom high-rise signage packages for premier clients like The Related Group and Florida Crystals. Beginning with hand-drawn concepts, I introduced and implemented a 3D modeling approach for pitching designs, a method that was uncommon at the time. This innovation provided clients with a more detailed visualization, which helped secure major contracts across Florida.
Visual Designer
I focus on crafting digital products and visual experiences that are as beautiful as they are functional.
background
With 20 years in visual communication, I create cohesive brand and digital experiences—from strategy to microinteractions. My work has launched developments, expanded market share, and strengthened visual identities for national companies and a global church, delivering intuitive design solutions that connect with audiences.
website design
I design websites and digital experiences that prioritize clarity and real-world use, spanning internal tools, consumer brands, and emerging food concepts.
graphic design
A showcase of ideas brought to life — from digital experiences to visual identities. Each project tells a story through color, form, and interaction.
experience
the social plus
visual designer
2020 - Present
I developed comprehensive design strategies for clients, directly contributing to the agency's growth that led to its acquisition by Kore.co. My work in digital and branding helped clients achieve an average 40% increase in website traffic and 25% growth in customer engagement during this period.
royal palm companies
sr. graphic designer
2019 - 2020
I produced branding for luxury projects, including the $500M Legacy Hotel & Residences and the PARAMOUNT Miami Worldcenter. My design work was critical in securing a portion of the $340M construction loan for Legacy and contributed to the successful launch of these high-profile developments.
turning point brands
sr. graphic designer
2018 - 2019
I contributed to the packaging design for the company's new vapor products, including the NU-X and Vapor Shark lines. My work was part of the team that helped the company secure a stronger foothold in the growing market.
potential church
global art director
2016 - 2017
I provided strategic leadership for global communications and branding initiatives. My work supported the expansion of the church's global partnerships and led to significant growth in digital outreach and attendance, helping the organization reach an estimated 15,000 weekly attendees across its physical and online campuses.
calvary church
sr. graphic designer
2014 - 2016
I developed and executed the branding strategy for the church's new campus launches. My design work helped grow weekly attendance by over 30% and played a crucial role in building brand recognition for the organization's community events and local outreach programs.
lovelady signs
art director
1996 - 2014
I designed custom high-rise signage packages for premier clients like The Related Group and Florida Crystals. Beginning with hand-drawn concepts, I introduced and implemented a 3D modeling approach for pitching designs, a method that was uncommon at the time. This innovation provided clients with a more detailed visualization, which helped secure major contracts across Florida.
Visual Designer
I focus on crafting digital products and visual experiences that are as beautiful as they are functional.
background
My professional journey has been built on a foundation of visual communication, beginning with hands-on experience in branding and marketing that taught me the power of a strong visual identity. I've consistently evolved my skills to meet the demands of a changing industry, now specializing in component design and micro interactions. I believe that a designer's true impact comes from crafting cohesive experiences, from initial brand strategy and marketing to the meticulous detail of delightful user interactions within a digital product.
Over my 20-year career, I've had the privilege of collaborating with diverse teams on a wide range of projects, always focused on contributing to our shared success. My work has played a key role in launching successful residential developments, expanding market share for new products, and strengthening the visual identity of both national companies and a global church. This adaptability allows me to thrive in any creative environment, using my high-level design skills to create meaningful and intuitive solutions that help organizations connect with their audience.
website design
I design websites and digital experiences that prioritize clarity and real-world use, spanning internal tools, consumer brands, and emerging food concepts.
graphic design
A showcase of ideas brought to life — from digital experiences to visual identities. Each project tells a story through color, form, and interaction.
experience
the social plus
visual designer
2020 - Present
I developed comprehensive design strategies for clients, directly contributing to the agency's growth that led to its acquisition by Kore.co. My work in digital and branding helped clients achieve an average 40% increase in website traffic and 25% growth in customer engagement during this period.
royal palm companies
sr. graphic designer
2019 - 2020
I produced branding for luxury projects, including the $500M Legacy Hotel & Residences and the PARAMOUNT Miami Worldcenter. My design work was critical in securing a portion of the $340M construction loan for Legacy and contributed to the successful launch of these high-profile developments.
turning point brands
sr. graphic designer
2018 - 2019
I contributed to the packaging design for the company's new vapor products, including the NU-X and Vapor Shark lines. My work was part of the team that helped the company secure a stronger foothold in the growing market.
potential church
global art director
2016 - 2017
I provided strategic leadership for global communications and branding initiatives. My work supported the expansion of the church's global partnerships and led to significant growth in digital outreach and attendance, helping the organization reach an estimated 15,000 weekly attendees across its physical and online campuses.
calvary church
sr. graphic designer
2014 - 2016
I developed and executed the branding strategy for the church's new campus launches. My design work helped grow weekly attendance by over 30% and played a crucial role in building brand recognition for the organization's community events and local outreach programs.
lovelady signs
art director
1996 - 2014
I designed custom high-rise signage packages for premier clients like The Related Group and Florida Crystals. Beginning with hand-drawn concepts, I introduced and implemented a 3D modeling approach for pitching designs, a method that was uncommon at the time. This innovation provided clients with a more detailed visualization, which helped secure major contracts across Florida.